Ugochi Iwuaba

Ugochi Iwuaba / Premier afro-hip sneakers. (Preorder)

Premier afro-hip sneakers. (Preorder)


The premier sneaker was born out of the need to find a sneaker that can express both my African heritage and the American sneaker culture. I looked in the market and didn’t find anything that has the quality and stylishness I needed. I figured I wasn’t the only one looking so why not make one!

For about a year and half, I have been developing these sneakers. And yes, I definitely wasn’t the only one who needed them. I wanted the comfort and feel of the higher end brands so I did a lot more research to create a comfort fit, stylish print for the outsole and memory foam insoles. I asked a lot of people to test them and made more changes with the feedbacks.

And finally, they are on the production phase! We created new molds to increase the available sizes to size 13. This means more people will get this cool design in their size! That makes me happy.

We also developed an insole that is made of memory foam and is little bit arched to help for more comfort while walking in these.

The presale is for a very limited number of shoes (5 per size, per color). This will not only help us complete production but will make sure you get these shoes once they drop! We are ‘walking’ this one together!

I am positive these will become your favorite shoe!

  • Leather upper with kente prints.
  • Memory foam insole
  • Rubber sole

***This is a preorder item. Items do not ship until summer 2022.***

*** For a man’s size, please go two sizes up. For women, please order your true size. We are using a unisex size chart ***

No refund on preorder. Exchanges are allowed once product is received.

Additional information


Brown, Red, Yellow

American sizes

11, 13, 7, 9, 8, 10, 12